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Economy of Experiences, by Albert Boswijk, Ed Peelen, Steven Olthof
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Economy of experiences, 3e edition Economy of Experiences sheds light on the fundamental process of change whereby society is currently searching for new forms of value creation. The 'Experience Economy' is the first symptom of this process. The Economy of Experiences is more than 'feed me' or 'entertain me'. Businesses and organisations have a larger, more significant role to play in supporting individuals in their search to find their own way and a significant role for themselves. This book describes, step-by-step, the foundations of new forms of value creation and how businesses can avoid the downward escalation of price competition (commoditisation). It starts by placing individuals at the centre of their social context as well as events that are important to them in the world in which they live. In order to facilitate these, we present new business models in which co-creation plays an important role. Concrete design principles are given that can be used as a basis for creating meaningful experiences. Both theory and practice are discussed; numerous cases studies are dissected. The last three chapters focus on practical applications in health care, financial service innovation and developing creative cities. The book is backed by its own website: www.experience-economy.com.
- Sales Rank: #3668396 in Books
- Published on: 2012
- Binding: Paperback
- 335 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Pushing forward our understanding of the Experience Economy
By Joe Pine
As co-author of The Experience Economy, Updated Edition and co-founder of the European Centre for the Experience Economy with Albert Boswijk, I'm rather biased. But believe me when I say that Economy of Experiences is a great book that extends our ideas -- even disagreeing with us on occasion! It pushes forward what we know about today's Experience Economy, focusing on those experiences that are meaningful and co-created. (In fact, it wasn't until I read the first edition of this book that I truly understood what "co-creation" was all about.) Anyone looking to create greater value for their customers should absorb its lessons, for it has many such lessons that anyone seeking to embrace the Experience Economy should take to heart.
1 of 1 people found the following review helpful.
The economy of experiences is upon us...
By C G Parker
... and if you were at all in doubt, then you must read this book. Boswijk, Peelen and Olthof provide an excellent overview of the history of the Experience Economy, and give a lot of insight into what the future might hold. They build on an academic and scientific foundation and bring it together with some wonderful cases. I thought I was very familiar with the concepts of the Experience Economy, but this book took me by surprise a few times, so I would recommend it both for veterans and people just discovering what it is all about.
Chris Parker, CoolExperience
0 of 0 people found the following review helpful.
The next level of meaningful Experiences
By Hans Fagt
In their new book: "Economy of Experiences", Albert Boswijk and his co-authors, Ed Peelen and Steven Olthof digs deeper and makes our understanding of meaningful experiences and Co-Creation more operational and profound, so we are able create and incorporate these terms in our businesses and our lives. A lot of step-by-step describsions and examples of new forms of value creation.
"Economy of Experiences" is a great book for anyone who want to know - or wants to know more - about the concept of Experience Economy and how to create value from experience.
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